You want to make sure your audience is interpreting your emails the way you intend to, whether they’re reading your email or having your email read to them. What should be part of an email accessibility check? First, make sure you have alt text on every image so that emails read on a home speaker or with screen readers can be read properly. And why you should do an email accessibility check before every email you send. That’s why email accessibility is so important. Plus, Monica shares that if you’re not optimizing your email content for your entire audience, then you’re missing out on part of your profits.
And if you don’t understand any limitations your audience has, you’re missing out on an important personal touch. Why is email accessibility so important?Įmail is personal. You want to be checking for accessibility and ensuring that your emails won’t go to the spam folder, either. And even if you have a team of people reviewing and checking every single email that goes out your door, a mistake or two is bound to happen every now and then.Īnd checking emails is more than checking for typos. Why should I quality check my emails?Įmail marketing quality checking is one of the most important parts of the email marketing process. That’s why we spoke to Email on Acid’s Director of Marketing - Monica Hoyer - on The FWD: Thinking Show about email testing best practices, quality checking, accessibility, and so much more. A streamlined quality checking and testing process can give you peace of mind.Īnd having a tool like Email on Acid can help. The solution? Run email marketing quality checks. And a mistake can cost you tens, hundreds, or thousands, of dollars. Email mistakes can happen to everyone - from solopreneurs to massive Fortune 500 companies.
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